Events
Wrangler Jeans Sale Buy 2, Get 1 Free
June 15 – July 5
Get ready for rodeo season and summer in style!
From June 15 through July 5, all Wrangler jeans at Paradise Western Company are Buy 2, Get 1 FREE.
That’s right — stock up on your favorites, try a new style, or outfit the whole family in quality denim built for the West.
Why Shop Now?
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👖 Rodeo Ready: The Livingston Roundup Rodeo is July 1–4 — show up in fresh denim that fits right.
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💪 Ranch-Worthy: Everyday jeans take a beating. Refresh your rotation with Wrangler’s unbeatable durability.
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🆕 Try Something New: New washes, new fits — same trusted quality.
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👨👩👧👦 A Deal for Everyone: Buy two, get one free — perfect for couples, families, or treating yourself.
Cofer Hat Co. Pop-Up
**Rescheduled**
Cofer Hat Co at Paradise Western Company
Thursday, July 3rd | 1 PM – 6 PM
We’re thrilled to welcome John and Gina Cofer of Cofer Hat Co to Paradise Western Company for a special one-day event!
From 1 PM until close, they’ll be set up with their hat bar and custom shaping palm leaf hats. Whether you're after your first cowboy hat or looking to design something unique for your collection, this is your chance to create a one-of-a-kind piece with true craftsmanship.
Come hang out, pick your hat, and watch it come to life right before your eyes.
Sunglass Sale
Our 4th of July Sale is Looking Bright!
Now through July 5, all sunglasses are 50% OFF at Paradise Western Company!
Whether you're headed to the rodeo, the parade, or just soaking up summer, grab a pair of shades that’ll keep you cool and covered. Come find your perfect pair while they last!
Sale runs June 25 – July 5
**All sales are final
Livingston Roundup Parade
Livingston Chamber of Commerce Parade
Wednesday, July 2nd | 3 PM to 5PM
A Big-Time Small-Town Tradition
There’s no better way to celebrate Independence Day than with the Livingston Parade — a lively, small-town tradition that captures the heart of our community. Held every year on the 2nd of July, the parade brings together locals and visitors for a patriotic display of horses, flags, rodeo queens, marching bands, and Western pride.
At Paradise Western Company, we’re joining in the fun!
We’ll have free popsicles, so swing by while you’re in town — whether you’re gearing up for the Livingston Roundup Rodeo or just enjoying the day with friends and family.